
What neuroscience reveals about how to come up with new ideas...
Excerpt: "Only when the brain is confronted with stimuli that it has not encountered before does it start to reorganize perception. The surest way to provoke the imagination, then, is to seek out environments you have no experience with. They may have nothing to do with your area of expertise. It doesn't matter. Because the same systems in the brain carry out both perception and imagination, there will be cross talk."
Link to the Fast Company article here. Or check out the new book, Iconoclast, from which the excerpt is taken.